Dance Studio and Instructor
We all want our kids to enjoy dancing as much as we did growing up. But, as a parent, it is hard to find a good place that is affordable and where your family can learn to dance. Ever consider starting your dance studio? Who knows, it may pay off with effort.
Your studio can take off if you're willing to put in the right amount of effort.
Market sizeThe overall market for Dance Studios is estimated to be worth around Six billion dollars in North America. The total number of active and inactive dance studios is roughly 5000, with over 10,000 people employed as dance instructors. There has been a slow increase in the number of people employed in this market. It is a good sign as the market is growing steadily despite the impact of the Covid-19.
Marketing Tips for dance instructors and starting your dance studio
Find your "sweet spot" in running a dance studio.
Treat each dance class like it's the first-ever taught.
Be creative with your marketing (and don't be afraid of failure)
Leverage social proof on your dance studio
To help build your social proof, you need to create content that shows your audience that other people are doing the same thing. Then, you can use these other people's experiences as a form of social proof to persuade your audience that your program will be successful.
How do you show there is demand for your classes? Start with your own experience. If your studio is the only one in town offering your type of dance, ask your students to tell their friends about their experience.
An example is the owners, Iziegbe 'Izzy' Odigie, who wanted to build awareness for their class to be taken seriously. So she came up with a unique way to make their name stick in the minds of potential students—they made a commercial. She edited short films featuring their dance studio and routinely released them on YouTube. One of the videos has had over 19 million views and generated much interest in the dance studio. Search for 'Izzy Odigie NYC Class' on Youtube.
Playing it safe.
How do you protect yourself as a dance studio owner or instructor?
1. If you are a studio owner or teaching dance class, there are ways you can protect yourself against getting sick and also protect your students. In the first instance, there are several things you can do to protect yourself and your business from being affected by Covid.
2. The first is to be aware of the symptoms and self-isolate if you start to show any of them. The next thing you can do is have your students practice social distancing and wash their hands frequently. These two tactics may seem like common sense, but most of us fail to follow these simple steps and therefore expose ourselves to Covid-
Dance is hard. However, the most challenging thing about it tends to throw you off your game. A simple slip can result in a fall, leaving a dancer injured, frustrated, and probably bruised. To protect yourself from injury and avoid embarrassing missteps, make sure you're practicing the right things.
Why does a dance instructor need professional liability insurance?
It would be best to have insurance that protects you from injuries when teaching classes as a dance instructor. It is essential because there is a chance that the students may injure themselves while learning dance steps. Dance lessons are a prevalent activity for kids and teens. However, for an adult, this may be a new experience. Some states require dance instructors to have some form of insurance coverage. They need to have enough insurance to cover all potential scenarios during a class. It includes the student's parents, who may sue you if their child sustains an injury while in your class.
Why would a studio or instructors need insurance?
It is best to get insurance like general liability and sometimes a professional liability, business liability, and property insurance. General liability insurance is a must-have for any business owner. It protects your business from accidents like falling on a wet floor or tripping on the stairs. Professional liability insurance will protect you if you push your clients too far, which in turn causes them to injure themselves. Having this coverage would cover any legal fees if this was the case.
What is the difference between general liability and professional liability insurance for Dance Studio?
Do I need property insurance for Dance Studio?
Learn more about Insurance for Dance Instructors by scheduling a meeting with us or obtaining a free online