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Dance Studio and Instructor

We all want our kids to enjoy dancing as much as we did growing up. But, as a parent, it is hard to find a good place that is affordable and where your family can learn to dance. Ever consider starting your dance studio? Who knows, it may pay off with effort.

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Market size

The overall market for Dance Studios is estimated to be worth around Six billion dollars in North America. The total number of active and inactive dance studios is roughly 5000, with over 10,000 people employed as dance instructors. There has been a slow increase in the number of people employed in this market. It is a good sign as the market is growing steadily despite the impact of the Covid-19.

Marketing Tips for dance instructors and starting your dance studio

Your studio can take off if you're willing to put in the right amount of effort.

1. Find your "sweet spot" in running a dance studio.
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If you're looking for a suitable space for your dance studio, you might look for the correct size. Also, consider where other studios in the area teach a particular dance class. It will help you compare and get a sense of whether or not you would be able to attract students. Furthermore, it will tell you if you'd be better off in a more sparsely populated area. Finally, it's also important to consider what type of music you'd like to play in your studio. While some people prefer a specific genre of music to others, you have to figure this out later when you've started your business.

2. Treat each dance class like it's the first-ever taught.
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Don't assume your students are seasoned veterans. They're not. You'll have to "school" them just as they'll school you. Remember: It's not just what you say; it's how you say it. Say it to make sense to your students in your classes. Make it real to them. Don't drone on and on about how important this lesson is.

3. Be creative with your marketing (and don't be afraid of failure)
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It's likely the only marketing that would work for your business. And it has to start right after you close the door of your office and turn off the lights. The most successful marketing, including your own, is the one that gets in front of your customers when they're not looking.

4. Leverage social proof on your dance studio
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Social proof, or the perception of what others are doing, is an essential part of how people make decisions, particularly when joining classes. According to research, the more people in your class, the more likely they will enroll. Social proof is also a powerful marketing tool, so you should use it in any marketing activity, including advertising.

To help build your social proof, you need to create content that shows your audience that other people are doing the same thing. Then, you can use these other people's experiences as a form of social proof to persuade your audience that your program will be successful.

How do you show there is demand for your classes? Start with your own experience. If your studio is the only one in town offering your type of dance, ask your students to tell their friends about their experience.

An example is the owners, Iziegbe 'Izzy' Odigie, who wanted to build awareness for their class to be taken seriously. So she came up with a unique way to make their name stick in the minds of potential students—they made a commercial. She edited short films featuring their dance studio and routinely released them on YouTube. One of the videos has had over 19 million views and generated much interest in the dance studio. Search for 'Izzy Odigie NYC Class' on Youtube

Playing it safe.

How do you protect yourself as a dance studio owner or instructor?
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1. If you are a studio owner or teaching dance class, there are ways you can protect yourself against getting sick and also protect your students. In the first instance, there are several things you can do to protect yourself and your business from being affected by Covid.
2. The first is to be aware of the symptoms and self-isolate if you start to show any of them. The next thing you can do is have your students practice social distancing and wash their hands frequently. These two tactics may seem like common sense, but most of us fail to follow these simple steps and therefore expose ourselves to Covid-
Dance is hard. However, the most challenging thing about it tends to throw you off your game. A simple slip can result in a fall, leaving a dancer injured, frustrated, and probably bruised. To protect yourself from injury and avoid embarrassing missteps, make sure you're practicing the right things

Why does a dance instructor need professional liability 🙋 insurance?
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It would be best to have insurance that protects you from injuries when teaching classes as a dance instructor. It is essential because there is a chance that the students may injure themselves while learning dance steps. Dance lessons are a prevalent activity for kids and teens. However, for an adult, this may be a new experience. Some states require dance instructors to have some form of insurance coverage. They need to have enough insurance to cover all potential scenarios during a class. It includes the student's parents, who may sue you if their child sustains an injury while in your class.

Why would a studio or instructors need insurance?
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It is best to get insurance like general liability and sometimes a professional liability, business liability, and property insurance. General liability insurance is a must-have for any business owner. It protects your business from accidents like falling on a wet floor or tripping on the stairs. Professional liability insurance will protect you if you push your clients too far, which in turn causes them to injure themselves. Having this coverage would cover any legal fees if this was the case.

What is the difference between general liability and professional liability insurance for Dance Studio?
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Do you need both? The difference is that general liability insurance covers accidents that happen to other people on your premises. It includes slips and falls, while professional liability insurance covers accidents when running your lesson. It's important to note that general liability and property insurance aren't mutually exclusive. You can buy property insurance as a standalone policy or add it to a general liability insurance policy. Please do not confuse both, as many have a million in liability and no property coverage. They expect the insurer to pay them a million when the building is on fire. They will be disappointed in this case because the insured will get nothing.

Do I need property insurance for Dance Studio?
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It depends. If you own the building, we would strongly recommend the insurance. If you have a mortgage on the building, it would be a yes before the bank loan you anything. The landlord would have those covered should you not own the building. You will need to consider your assets like mirror installation, musical equipment, pole and computer. These installations could be costly to replace in a fire, and you need the correct amount and the right insurance.

How much is dance studio insurance?
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The cost of dance studio insurance varies depending on where you operate. However, it's usually between $30-$300 per month. The types of insurance offered by dance studios are General and professional liability, all other options such as property, features like business interruption protection, and more. General liability coverage will protect your business from claims made against it. It will cover damages to others' property or injuries caused by its employees due to accidents, such as slips and falls. Some regulators require dance studios to carry a minimum amount of insurance. However, the insurance cost will still vary based on the revenue, the number of students, the number of employees, and the number of equipment used at the studio.

Learn more about Insurance for Dance Instructors by scheduling a meeting with us or obtaining a free online

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