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What's the first thing you think of when you hear the word "yoga"? Most likely, it's something that gives you peace and tranquillity. If that's the case, you should consider starting a yoga studio. The problem is, so many people try to enter this business that almost all of them fail. Unless you have an "inside connection" to the studios in your area, it can be nearly impossible to survive the learning curve. That's why most new yoga studio owners are forced to give up their businesses in as little as 12-months. However, with a little savvy, you can avoid this fate. Here are 6 tips to get you off on the right foot and help ensure your success:

What is the best way for a yoga studio to grow? Through word-of-mouth recommendations from satisfied customers! But how can a new yoga studio avoid getting lost in the shuffle and becoming a victim of big box stores? The answer is simple: Using these tried-and-true tactics that have been proven to repeatedly work by other small businesses and learn from it. You know how to effectively combat these challenges!

As a yoga instructor, starting a yoga studio can be incredibly daunting. Still, you can begin your yoga business without being a victim with a little bit of hard work and careful planning.

Table of Content



Find your "sweet spot" on running a yoga studio.

As you consider opening a new yoga studio, it can be difficult to know where to start. That's why you need to first identify the "sweet spot" for your business. Do you have an idea about who will want to visit your studio? Do you know what customers are looking for?

The next thing to do is consider what you will offer at your studio. What makes your studio different from other studios? Once you have identified what is unique about your studio, then it is time to promote your services and products.

1. Know your numbers and how much it costs to run your business and start your classes.

2. Be patient and not discouraged when things aren't perfect the first time.

3. Create an honest and balanced vision for your studio and practice it with authenticity.

4. Give yourself grace and time for mistakes.

5. Get in the habit of doing at least two yoga sessions every week�even if you don't feel like it.

6. Take care of yourself and do what you need to keep yourself thriving.

Position yourself as the solution, not the problem

It's not unusual for a new yoga studio to open up in a particular town, only to find it isn't a hot commodity. Many people don't even know there is a yoga studio in the city! So what can you do? First, understand why other studios are still successful. They're usually focused on solving the problem of how to get people interested in yoga. That means their websites, marketing, and social media posts are geared toward getting visitors to take action (registering for classes or purchasing a book) and telling their stories.

�This is an important concept for small business owners. Yoga studios, like any business, are looking to increase memberships for monthly yoga workshops, classes and hence, profits. But to successfully grow profit, they have to position themselves as the solution, not the problem. People don't come to your yoga studio to complain about their backs. They want to enjoy an hour of stretching, breathing and ultimately, the teaching of living a holistic lifestyle to finding inner peace. The more the customer sees you as the solution, the more likely they will buy from you.

�Don't copy other yoga studios... instead... become one.

�Many business owners fall into the trap of trying to emulate what their competition is doing. This is a huge mistake. Not only does this usually end in failure, but it can also lead to dangerous competition. The competition is great, but copying your competitor and hoping to "beat" him is foolish and counter-productive. On the contrary, if you want to rise above the rest, you must constantly look at what successful businesses are doing and find a way to do it better.


�Treat each yoga studio class like it's the first-ever taught.

Don't assume your students are seasoned veterans. They're not. You're going to have to "school" them just as much as they'll school you. Always remember: It's not just what you say; it's how you say it. Say it in a way that makes sense to your students in your classes. Make it real to them. Don't drone on and on about how important this lesson is�

Be creative with your marketing (and don't be afraid of failure)

Sometimes, when we're stuck, it's helpful to be open-minded enough to try something new. That doesn't mean you abandon your tried and true tactics and strategies. It just means you keep an open mind to other possibilities. Consider a few alternative approaches to your marketing challenges. One idea that often works very well is�

  • Create a sense of urgency by giving a discount to entice people to buy now.�
  • Give people the opportunity to win something if they buy now.
  • Craft a sales pitch by telling a story about how one of your own customers is currently dealing with the same problem and how your product or service can help.�
  • Offer accessories like pilates mat or yoga suite with logo

Leverage social proof

This is a great example of how social proof can generate a sense of urgency for yoga classes. A social proof message could read something like, "If you're interested in taking a yoga class, consider joining our community to see what others are saying about it." It's a subtle way to show that other people are considering attending this particular class and that this might be a good time to sign up.

Find your Niche Yoga

There are various types of yoga. Following are the common practice and the risk it poses to yoga studios and yoga instructors.

Chair Yoga

Chair yoga is an easy way to get a great workout while sitting at your desk. And, there are no equipment costs, no gym membership required, and you don't even have to leave the house to do it. In fact, if you choose to do it at home, you can do it virtually anywhere�even on an airplane (as long as you have a chair to do it in). Chair yoga was created by a marketing professor who realized that everyone in her classes was spending an enormous amount of time sitting at their desks. So, she came up with the idea of having people do some type of seated exercise every hour they were sitting. And then, after four hours of chair yoga, they got up, stretched, did a few pushups, and then continued working for the next four hours. This will get a total of eight hours each day or 32 hours each week of sitting down. More exercise than most people who go to the gym gets in a year!

Chair yoga is less intense than regular yoga. This allows a larger age group to easily participate in the exercise, especially seniors. This diversity of age groups creates a unique environment where people of all ages do yoga together with ease and comfort. Unfortunately, despite its ease, risks always exist.�

Chair yoga's vast age group increases the risk of injury due to the difficulty of catering to all age groups at once. Some instructions may be too difficult for clients, and as an instructor, you will be liable for any injuries.lady leaning next to chair practicing chair yoga

�Bikram Yoga

Bikram yoga is a style developed in the 1970s by Bikram Choudhury. The idea was to create a consistent, safe, and effective yoga practice. He did this by using higher temperatures than most others used and providing students with uniform practice times. Bikram yoga is still practiced today and has become very popular worldwide. The primary benefits of the style are that it is relaxing, and it can be performed anywhere.

�The room is heated to 41 degrees celsius, has 40% humidity, and consists of 26 poses. The session lasts around 90 mins. But with all this intense heat and relatively long sessions, sweating, exhaustion, and risk come along with it.�

Long hours in a heated room could cause heat exhaustion or heat stroke. With all the sweat, slipping during their poses is a higher possibility, and someone could get injured. Since there are a set of 26 poses, it might be too difficult for some people, and they may get hurt.

Teaching Embodiment of Yoga

The word "embodiment" comes from the word "embody." When you embody something, you become a part of it. In yoga, the whole body is the teacher. If your body isn't relaxed, open, and ready for what you're trying to teach, then you'll be preparing yourself. The goal is to embody the idea of the pose and the posture. As with any yoga pose, the body needs to be balanced, healthy. It shouldn't be too tight or too loose. It should be able to maintain the integrity of the pose without straining or becoming unstable.

However, embodied yoga takes the word embodied seriously. This unique approach to yoga embodies not just yoga physically but also psychologically. It embodies your mental state while teaching you practical skills such as martial arts, body therapy and more. Embodied yoga is more social and playful compared to other yogas.�

Embodied yoga follows a set of principles instead of a fixed routine. It teaches you to be self-aware during yoga while using the skills you learn in day-to-day life. It rejects the idea that yoga should be a purely physical activity to try and improve physique. It's a lot more than that. Your body isn't only your physical body. Your psychological being needs just as much attention, if not more. It defines who you are and what actions you take within your life. Improving your life and wellbeing is a primary goal of embodied yoga. As you embody your phycological and physical self, you may see a new perspective on how to take care of yourself and your own wellbeing.�

As an embodied yoga instructor, you should be mindful of your liabilities. Your clients are your responsibility. They are your liability as long as they are under your supervision or even your property. Unfortunately, injuries happen all the time in any field of work, especially physical ones.

lady practicing yoga seeking inner peace at lake

�Acrobatic Yoga

When we talk about Acrobatic Yoga, we often use "flexibility." There are a few other advantages of this style of yoga. It is particularly good for people who have a lot of stress in their life and need to relax. This exercise also helps with your balance �and resembles cardio classes. The practices and poses in acro yoga will help with this. They make you stretch your muscles. We mean this when we say that they are good for your flexibility. This style of yoga is also good for you if you want to get a workout while you're relaxing.

�Helping others feel that same emotion is a great way to build connections. Still, despite all the benefits of yoga, it might be a bit of a stretch to say that everyone is safe during yoga. Yoga is obviously not 100% safe, and it's definitely not for everyone. With that info, it's best to be safe. You may feel like a warrior during your poses as you head straight into a world of risk with your partner.�

As a Yoga acro instructor, you are liable for your client's safety. Yoga acro involves a lot of stretches and poses that involve 2 or more people hence elevating the risk compared to regular yoga. Acrobatic yoga creates more risk because yoga poses beyond what our bodies can do. For an inexperienced person, it can bring a lot of stress. Some injuries that could happen are broken bones, torn tendons and even more serious injuries. Some would even assume you aren't a professional with accidents like these and can ruin the reputation of your business. Serious injuries could lead to lawsuits requesting large sums of money for compensation.�

Antigravity yoga

Antigravity yoga combines traditional yoga postures with gravity-defying yoga poses like standing backflips and handstands. The goal is to use the body's weight to assist the body's movement, allowing you to practice in more extreme positions without adding any extra weight. The concept of weightlessness is a core tenet of Antigravity yoga. It aims to provide its practitioners with the strength, flexibility, and balance needed to perform yoga differently from other forms of yoga.

Antigravity yoga uses hammocks specially designed for antigravity yoga. It allows users to suspend themselves in the air while performing unique yoga poses that help improves their strength and stretch their muscles. It's significantly harder and more intense than regular yoga. Your muscles grow tired considerably quicker, and the poses are a lot harder to pull off. Its intensity and the higher risk increases the chances of something going wrong.�

As an antigravity yoga instructor, always protect yourself with insurance.�

�Yoga program just for fun and fitness

Yoga is the fastest growing health and fitness trend in the United States. As yoga continues to gain popularity, more and more people seek ways to make the practice fun and a healthy part of their lifestyle. To meet these needs, many studios offer a wide variety of styles of classes. Some of these classes are designed to get you physically fit by strengthening your core, while others are more about stretching and flexibility. When selecting a yoga class, be sure to look for one that offers a balance of strength training and flexibility. This will help you achieve the overall goal of a healthy and happy body and mind.

�Paddleboard Yoga

�Paddleboarding can be a challenging physical activity. But if you're used to a regular workout routine, paddleboarding will be a breeze. This isn't a sport to be taken lightly. If you are a beginner or someone who hasn't worked out in a while, make sure to check with your doctor first. Beginners should never do anything that could damage their health. Stop the practice immediately if you feel pain, dizziness, or nausea.

Paddleboard Yoga is the only form that combines the stability and movement of the water-based exercise and the benefits of being in a boat. Paddleboard Yoga was created by Jeff Hargrove, a former professional surfer. After he experienced a major injury, he developed the technique and realized he could no longer paddle in the ocean.

Paddleboarding is one of the most unique and fun ways to explore the outdoors. But if you are new to the sport, you may wonder how paddleboarding compares to other yoga exercises. With paddleboarding, your core muscles, shoulders, back, and arms all get a workout as you try to keep your balance on the board. On the other hand, other yoga poses can work for the same muscle groups while relaxing and calming. So, which yoga pose is better? Which type of yoga is best for beginners?

Water Yoga

Water yoga is usually done in warm water between 30-32 celsius. It's a fun and healthy exercise for most people. People with joint pain will feel a lot more comfortable in water yoga than regular yoga due to the water lifting most of the weight of the joints. This low-impact activity has risks, however, most notable drowning.�

While there is no guarantee that water yoga will make everyone feel better after practice. It's an easy alternative to get you started when you're feeling under the weather or simply need a little extra help with the heat. The water-based form of yoga has been practiced as healing and relaxation since ancient times but recently became popular as physical activity in the fitness market. The key difference between the two types of yoga is flowing water in the latter.

�Yoga for breast cancer recovery

Yoga is a great way to exercise, relax, and stay healthy. But did you know that you can also use it to help improve your breast cancer recovery? Yoga can help women who have just finished breast cancer treatment. It would help regain strength and balance and be a safe and effective alternative therapy to conventional treatments after chemotherapy and radiation. Research has shown that yoga can help breast cancer patients recover faster, increase their energy levels, decrease stress, and reduce pain.

Some yoga instructors specialize in catering yoga for people with breast cancer. There are always risks when it comes to any form of exercise, especially for people who need help. As a yoga instructor, you are liable for any damages that may occur to your client during yoga. If your instructions were too difficult for your clients and they get injured, you will be liable.

Yoga Bellis�

Yogabellies live on the core belief that every woman, no matter their stage in life, should be supported through yoga. It is for those who believe they need it for every event in their life, such as pregnancy and menopause.

Yoga is a form of exercise and stress relief for some women, which may be a huge priority for those who do it routinely. In some cases, Yogabellies help those with pregnancy and post-partum and menopause because no matter the age, for some women, they believe it is a lifestyle. It is for health, and for some, it's a habit or routine. These are critical stages in a woman's life, and they deserve to be supported by those who provide Yogabellies. Unfortunately, these stages also come with risks and accidents, which are inevitable.�

As a yoga bellies instructor, you should be mindful that you will be responsible if anything happens to your clients while under your instruction.�

Aerial Yoga with Swing

Aerial yoga classes are much more energetic than your average yoga class. The focus isn't on working out the muscles as much as moving the body in ways that challenge it. Other forms of yoga (like Ashtanga) are very different. In swing yoga, you will learn to do things like jump your feet up into the air, touch your toes, jump up and down, and generally engage in a much more high-energy activity.

�Using yoga swings during your yoga helps create a fun and more intense exercise than regular yoga. Its highly acrobatic nature and upside-down poses help make the movement seem more appealing yet intimidating. That intimidation is understandable due to the increased factors and risk of the exercise.�

Injuries are a very real possibility on swings for yoga.

girl stretching legs practicing yoga next to a lake

�Ashtanga Yoga

Yoga is all about stretching. But, there are several different types of yoga. The Ashtanga yogi focuses on certain poses that enable him to stretch and strengthen specific muscle groups in his body. It's a very specific type of stretching. Other types of yoga focus more on the general category of stretching, such as "yoga" or "hatha yoga." And then, different types of yoga hardly stretch anything at all. This is known as "restorative yoga," and it's designed to relax and rejuvenate the body after a long day of work or exercise.

Lila Yoga

Lila yoga really is, is traditional Hatha yoga combined with the wisdom of spiritual and self-help gurus. What makes Lila yoga different from other hatha yoga is the focus on the spiritual and the wisdom imparted by the gurus. Lila yoga focuses on the union of body and soul. Most other types of hatha yoga concentrate more on physical fitness.

How to protect yourself as a yoga studio owner or yoga instructor?

As a yoga instructor, your job is to help your clients reduce stress and alleviate tension in their muscles. On the surface, yoga instructors seemingly don�t have any exposure to risks. However, yoga instructors, along with the majority of other occupations, are prone to a lot of risks. In order to protect yourself and your business from malpractice lawsuits, you should invest in insurance. There are various types of insurance that can prevent your business from losing a lot of money.�

Insurances like sexual harassment insurance, professional liability insurance and general liability insurance are highly recommended by us. Sexual harassment insurance is required for any physical profession as you may need to be up close and physical with clients to make sure that they�re doing the exercises correctly. Any physical contact with your clients will make you susceptible to sexual harassment allegations, but luckily for you, you have sexual harassment insurance which will cover your legal expenses and any other expenses that come of this. Professional liability protects you from your practices. For instance, in the heat of the moment you tell a client you will help reduce stress and alleviate tension in their muscles, but after months you were unable to help. They may now decide to take legal action against you for negligence, but you have professional liability insurance which takes care of all legal fees and any other expenses that may result in the outcome of the trial. General liability is something any business needs, it protects your business from third-party injuries. For example, a customer falls and knocks over a pallet of your products worth thousands. Instead of being out thousands of dollars, you have general liability insurance which covers these kinds of accidents. These insurances will save you and your business from suffering from extensive financial loss.

UW Insure Brokers are specialized in the insurance for yoga instructor, let us design the insurance package�that you and your business should invest in. Learn more about insurance for yoga by consulting with us. Namaste.

Why a yoga studio owner needs to have general liability insurance?

The answer is simple: If someone gets injured while doing yoga at your studio. Even though studios are generally very safe, things can go wrong. In fact, 11 out of 100,000 North Americans who go to a yoga or fitness class suffer some type of injury that requires medical attention. That's why it's important to have proper liability insurance. You see, the law requires your business to carry a certain amount of liability insurance no matter how small your business is. The idea is to protect you and your employees from lawsuits if something bad happens to one of your customers.

Why does a yoga instructor need professional liability insurance?

When you're teaching others how to do something new, there's always the chance you might accidentally hurt someone. That's why most teachers (especially yoga teachers) carry some type of "teacher's liability" insurance. But what if you don't have student-specific coverage? Then you should get it. Suppose you are teaching a beginner's level class and demonstrate the proper way to do a pose. If you let your class do it themselves without any corrective feedback. A student might end up doing the pose incorrectly and seriously injure themselves. In this case, the teacher would claim they were acting in good faith and following established instructions. The school or studio you're teaching would then be on the hook for any resulting injuries. So, the first thing you should do is make sure you have yoga instructor insurance on professional liability that specifically covers your yoga teaching activities.

What is the difference between general liability and professional liability insurance? Do you need both?

For many Yoga Instructor Insurance, a general Liability Insurance is often confused with Professional Liability Insurance. However, there are subtle differences between the two, and it is important to know the difference. Most people believe that Professional Liability Insurance is a type of General Liability Insurance. This is not the case. The insurance types are completely different.�

General Liability Insurance protects business owners from lawsuits arising out of negligence or damage to third-party property, in this case, the yoga studio owner.

While Professional Liability Insurance is for those, who provide professional services such as doctors, lawyers, accountants, engineers, architects, etc. In this case, the yoga instructor.