Animal HospitalWhen it comes to veterinary practices, every little thing you do can be an opportunity to make your practice stand out from the crowd.
UW Insure would like to wish a big thanks to all the fantastic veterinarians. A career where you help animals get back to normal and reunite them with their loved ones; doesn't get much more special. We'd love to share seven ideas to help make your practice stand out from the rest to show our appreciation for everything you do!
Before we dive into the tips, we should acknowledge a few things. First, to say the veterinary industry has been undergoing a significant shakeup would be an understatement. With the constant changing of standards, new drugs and treatments, and therapy options, professionals in this industry must constantly expand their knowledge. Suppose this type of expansion excites you, and you're interested in starting an animal clinic yourself or growing your current one. In that case, you need to figure out a way to stand out from your competitors and attract more clients.
7 strategies to help make your animal clinic one of a kind.
Create a loyal base of clients
In today's world, where pets have become adorable members of every home, it's no surprise why careers for veterinarians are booming. But, does your clinic operate in a major city? Then you're most likely competing with many veterinary practices. That's why it's crucial to be unique and establish a base of loyal customers.
It starts with the name of your business. Make it catchy, easy to remember, and unlike anyone else. It's also a good idea to make a footprint in the community. Doing this will help your business get organic exposure. If your location is in a small town, being a part of the community is essential! Sponsor local sports teams, volunteer when you can, and put out positivity wherever possible. Do this, and you will create a loyal base of customers for your business to grow.
Be a trendsetter and stay up to date with the industry changes.
As we touched on earlier, the veterinary industry is in a constant state of evolution. Although many will see this as overwhelming, you should see it as an opportunity. The true secret to making it in any business is constantly reinvesting into the company.
Make it your responsibility to update what you offer—new optimal nutrition plans for pets, dentistry, medicines, and rehabilitation treatments. Innovating won't only increase your public view as the most ethical but the most professional. In addition, this combination will have people lining up to do business with you.
Offer education as well as treatment.
Use your space for both entertaining and educating. What are you doing to better the pets and their health and well-being? Include people in the process, and even offer classes for people who may be interested in pursuing a career.
The experience can be challenging for the family, especially children. But, by providing a form of entertainment, you're not only helping people learn more about the job and your company, but you're showing that you go above and beyond for your clients.
Have an online presence for your clients and yourself.
We are in the digital age, and not integrating technology into a prominent role in your company in today's climate would be a significant disadvantage. There are so many ways you can use it to maximize efficiency. For instance, you can use social media platforms to connect with clients. From sharing pictures to tagging clients in posts to email marketing, the interactions and potential outreach are endless.
Not to mention how you can use technology in your office and clinic. So do yourself a favour and get online, from tracking finances to communicating with your team members.
Client satisfaction: the visit can be hours; make it comfortable.
Emotions will most likely be high, and if you know this, provide an understanding and comforting environment. From the phone conversation they share with the receptionist to the chairs they sit in waiting while hoping everything is okay; things are difficult enough for them. Make it your mission that they know you care from the first interaction to the last.
Contact afterward: if they enjoyed the service, ask for a review.
After surgery or a medical check-up, host an appointment once in a while to maintain that relationship. Providing a quality experience is only the first part; to have a high percentage of client retention, you need to keep giving them a reason to stay. Suggest an annual meet-up where you can discuss preventive measures they can take to reduce any further decline in their pet's health.
Feel free to use social media platforms to reach out, and if they express how much they love your company, don't be afraid to ask for a review. Of course, nothing is wrong with requesting a review if you provide a fantastic service and continue that service. Just think, maybe that review can be in the form of a social media post of their cute cat or a group of adorable dogs!
Creative promotions to generate more traffic.
As we all know, people want to do business with those willing to offer better prices and superior service. However, we also know that we need to attract people to the company to see what we can provide. So now is when we put our creative hat's on; time to generate a winning marketing campaign!
Content is king in this situation, putting out material that people can effortlessly digest. Ideally, the material has to create some form of emotion for the consumer, making them far more likely to be interested. Luckily for you, two categories that are almost sure bets in any marketing campaign: babies and animals. There are infinite adorable pet pictures to be used. Bonus points if you can use photos of your client's pets.
Now, you may be thinking, "what if the cute pet pictures don't work?." Okay. You asked for it. I now offer you the secret weapon, the most brilliant idea the marketing world has ever conceived!
Have the adorable animal; and the precious baby; in the same picture!
Success with your animal hospital requires a vision that captures your clients' attention and inspires them to choose you over the competition. Your vision is not just a catchy slogan on the side of a van. It's an inspiring message that tells the story of your business from the customer's perspective. So, what does a great animal hospital do? It has to tell stories about the fantastic care you provide, the people who work for you, and how you care for your patients.
Furthermore, it has to talk about creating a warm, inviting place where you can come in and feel like you are in good hands. But, unfortunately, sometimes thing's happen that are unexpected and unavoidable. For example, a staff member accidentally slips in your facility, resulting in them breaking their leg, or something happened during an operation where the client's pet didn't make it. These events can ruin a business and shouldn't be left to chance. So, reach out to a UW Insure Broker today and see how we can help.