UW Insure Brokers Logo

registered massage therapy working on a client

Registered Massage Therapy

If you're thinking about starting a registered massage therapy practice, here are some things to consider. A registered massage therapist is trained in the art of touch to diagnose, treat and prevent illness. However, people are more interested in holistic treatments in today's society. That is why we need to educate people about what you do and its benefits.

When starting a new business or finding that ideal business opportunity, you need a great idea and a well-written business plan. However, you can't start a successful business without a great marketing strategy, too. There's no need to reinvent the wheel when creating a registered massage therapy practice. All you need is a proven system and a good dose of perseverance. Here's a quick outline that can help you get started.

1. Determine your target market for registered massage therapy

This can be challenging to figure out at first, but it should become pretty clear after a while. If you're not sure where your target market lies, here are some ways to help you decide. First, figure out who would benefit most from this service. Do they have a physical ailment that requires massage? Do they want to learn about the therapeutic benefits of massage? Are they concerned about health conditions related to ageing or a chronic condition? Do they want to get more relief from stress? Once you have an idea of what you'd like to know about massage therapy, you can start thinking about what type of person is most likely to be interested in that information. What do they look like? How old are they? How much do they make? What do they spend their money on? Where do they live? Is there a college or community college nearby? Do they have children? What do they eat? How do they get around? Are they a smoker? Do they regularly exercise?

2. Conduct market research

One of the more important things you can do when starting up a new business is conduct market research for your target market. While market research is something that most people are familiar with, there is some good news about getting started on this one. It is one of the most cost-effective ways to begin marketing and advertising your services. You can conduct a lot of market research with very little money, but here are some simple strategies you can use:
1. Talk to a few people in the same line of work as you. Find out how they find customers. Then, ask them what you can do to help grow your business.
2. Write down a list of all the people you think could be potential customers. Make sure that you don't forget anyone.
3. Do a little research on the web to see if any companies in your city might need your services.
4. Try to find local businesses and restaurants that serve the same products or services you want to offer. They may be willing to recommend you to their customers.
5. Look for companies that offer free business cards or other promotional materials. You can often get these at your local library or the post office.
6. Talk to the people you have talked to for market research. You may find out some good ideas about how you can reach potential customers and get the word out about your business.

3. Decide on a Business Plan

The business plan should cover a couple of aspects: the business structure (the owner, partners, employees, etc.) and the marketing plan. Your marketing strategy should be divided into two parts: First, build your brand and reputation as a legitimate and reputable business. The second part is to gain customers through any available channels.

4. Hire a Business Consultant

As soon as you get your business up and running, consider hiring a business consultant to help you with various aspects of the business. You should consider hiring a business consultant because they will help you find ways to increase sales and save money and time. You can also make other significant changes to improve how you run your business.

5. Draft a Marketing Strategy

With your marketing strategy in place, you can begin to implement it. This includes everything from what you're going to say in your ads to who your target market is.

6. Develop a Website

A website is a great way to get prospective customers to learn more about you, your business, and your services. The website should include information on who you are, what you do, how to contact you, and a way to find out more. When it comes to building a website, the most important thing is to include a way to capture the contact information of your new client. You can do this by asking for their email address at the end of a consultation or by subscribing to a newsletter.

7. Create a List of Patients

Your list is the perfect place to start building out your patients. Once you've decided on a few names, you can begin finding out more about them and creating a treatment plan. The best thing to do in this stage is simply to ask. "Can I send you something?" "Do you have any questions for me?" "I'm excited to see you!" You don't need to say it outright, but just making people feel welcome and engaged can have a positive impact on whether they take the time to return to your practice or not.

8. Make a "To Do" List

The purpose of a "To Do" list is to help you prioritize your day-to-day activities and responsibilities. This list helps you stay organized, keeps you on track, and enables you to achieve your daily goals and objectives.

9. Market Your Practice

As a registered massage therapist, you will need to be aware of what is available to the public and what you can do to your practice to make it more accessible. There are several things you can do to improve the visibility of your practice. This includes registering it on your state's licensing board website or marketing your practice to local schools, universities and hospitals.

10. Set up a System for Record-Keeping

Set up a system for record-keeping. Your clients need to know how to contact you if they have any questions. If you don't keep your records, your client may be unable to contact you. Some records may include client names, addresses, phone numbers, and email addresses.

11. Establish a Licensing Agreement

This means that you don't pay a single cent until you've received all of the money owed to you for the services you've provided. As soon as your clients agree to sign a licensing agreement, your company can start collecting and receiving payment from those clients. Therefore, you must write a strong licensing agreement; otherwise, your clients could easily choose to go elsewhere.

12. Get a License 

Registered massage therapy licenses are issued by local authority. Most require that massage therapists complete an approved massage therapy program that includes at least 400 hours of supervised hands-on practice under the supervision of a qualified massage therapist. In addition, licensed massage therapists must maintain certification by passing exams that test their knowledge of anatomy, physiology, and massage techniques.

13. Get Insurance

If you have your own business, the last thing you need is to lose money when you're least expecting it. So one of the first things I advise anyone on when starting is getting insurance for their registered massage therapy business. That way, if anything happens, they're covered. For more insurance information, you can click here.

14. Hire an Employee

The first thing you need to do is understand what services are available at your facility and why they are necessary. Then decide whether you want to offer services like massage and bodywork yourself or hire someone else to do it. If you're thinking about hiring someone to do this work, ask yourself if any skills are required to hire that would make it easier for you or more likely for your business to succeed.

15. Open Your Practice

You need to open your practice to new clients if you want to become a full-service therapist. A big mistake is to assume that just because you've completed your education and passed the licensing exam, you are now automatically ready to practice as a massage therapist. You should always be reaching out to potential clients, whether it's through cold calling or referrals, and if you haven't done so in the last six months, it's time to take the next step.

16. Train Your Staff

This is a tough one to pull off. First, you need to educate your staff about the different kinds of massage therapies and what each does. You also need to ensure that they are trained correctly for the job and are appropriately educated on the different types of massage therapy you offer. If you don't do this, you might end up with many workers who think they can treat the clients with any massage therapy they want. This can lead to a lot of conflict and confusion among your clients.

17. Start Advertising

You might think that because this is something that you can do in a few minutes, advertising will be a piece of cake. But it's not. Because it requires a lot of work and time to get ready to advertise, you should consider advertising every month. That way, you'll be making a big difference when the advertising starts to come through.

18. Plan Your Marketing Budget

When you're starting out, the budget for marketing your business is a tiny percentage of your total budget. However, if you spend more on advertising than you do on production costs, you could get into trouble. If you're serious about establishing a long-term business, be sure you have the funds to pay for any advertising expenses you incur throughout the year. Don't assume you'll get a return on investment for the advertising you spend, either. You may see a significant spike in traffic, but it won't necessarily lead to new clients or new customers.

19. Plan for Retention

We all know the importance of planning and forecasting for your business, and it's just as essential to make sure you're planning for your clients. It's easy to fall into the trap of thinking that your business will always grow and prosper without any thought, but that doesn't necessarily mean that it will continue to grow. Just because something seems like a good idea now doesn't mean it will be the same tomorrow.

20. Plan for Growth

Planning for growth means being prepared for a future where your practice may be more successful than today. You must think about how you can take what you've built in a positive direction that will help you meet the needs of your clients, staff and community. It's about making sure your business is organized and structured to continue growing in a manner that works for you. This includes setting up your internal systems to serve as a foundation for your growth and success.

21. Plan for Expansion

As a massage therapist, you need to ensure that your business is well-planned for expansion. There are many things to think about when planning to grow your business. One of the most important aspects is making sure you have enough clients.

22. Plan to Succeed

Registered massage therapy professionals who want to succeed in their chosen careers must prepare themselves for a long-term commitment to their profession. Therefore, massage therapy professionals must understand the nature of the business and the business climate in the marketplace if they hope to succeed in their chosen careers.

There’s Insurance For That

There are many reasons why a customer could sue a massage therapy. For example, the dentist might have failed to meet an agreed-upon quality of service level, or there might have been negligence on the part of the  massage therapy business. Other reasons include fraud, allergy or non-payment on the part of the patient.

To avoid having a lawsuit brought against you, you must be very clear on your liability. Suppose the only thing you and your business agree on is that you don’t want any lawsuits against you. In that case, you will be stuck in litigation purgatory. Learn how insurance can protect you from this here.

What we have on coverage

Comparing the features of your policy, you should expect the package of Coverage Available

• Medical Malpractice Insurance 
• Commercial General Liability including Tenants Legal Liability and Limited Pollution Liability 
• Office Contents including Business Interruption and Crime 
• Equipment Breakdown

Features & Benefits
• Abuse coverage $10,000 limit included for most Healthcare Professionals with higher limits available 
• Excess Medical Malpractice Coverage for Associations is available
• First dollar defense, deductible does not apply to defense costs for Medical Malpractice

Minimum Premium as low as… 
• $275 Medical Malpractice + low policy fees
• $780 Medical Malpractice and Commercial General Liability Package + low policy fees


In conclusion,

it's essential to do market research before jumping into any business. If you have no idea what your market is and what people in that market are looking for, you can't possibly create a product that your market wants. So start by figuring out what your market is, what kind of problems they face, and why they need what you have to offer. Then make a list of what your customers will want if they use your product or service, and create your products based on that.

Get Online Quote Now