UW Insure Brokers Logo

couple sitting at couch

Couples Therapy         

.Couple Therapy is a way of helping couples who are facing problems in their relationship. It is a form of counselling that focuses on the relationship rather than on the individual’s feelings and thoughts.


Get Couple Therapist Insurance.

The Market Size for a Career in Couples Therapy


The couple's therapist industry is one of the fastest-growing, most lucrative occupations in mental health, and it is no secret why. Current global demand for couples therapy is expecting a 25% increase in just five years! So, are you a practicing therapist looking for a niche? Look no further.

In 2019, 1.2 million couples in Canada pursued couples therapy. In 2020, this number grew to 1.4 million. By 2021, the number reached 1.7 million people because of an increasingly high divorce rate. It is a great market that requires serious attention and planning. The number of couples who suffer from relationship distress and require couple's therapy grows each year. Millions of couples are finding themselves in unhealthy relationships and needing couples therapy to help them improve their relationships. They forecast the market to grow by 1.6% per year through 2026. Average amounts spent on couples therapy in Canada climbed from $17,000 to $19,500 in 2014. Couple's therapy remains an excellent investment for restoring fatigued companionship.

 

What is couple's therapy?

Education Requirements for Couple's Therapy

Couples therapy is becoming an increasingly popular field. The number of couples therapists doubled from 1990 to 2005; couples counsellors increased by 50%. According to the Bureau of Labor Statistics, family counselling-related jobs are expected to increase by 12% from 2014 to 2024.
Education requirements, such as a CAMFT or MFT (Marriage and Family Therapist) degree program, are required to begin your journey in this career.

7 Steps to Starting a Couples Therapy Practice

Starting a couple's therapy practice is genuinely appealing to tons of people. It allows for a unique, one-on-one service that helps to solve relationship problems. Problems unresolved may lead to deep depression and resentment.

1. Create the Vision

First, be clear about the vision for the couple's therapy practice. Your vision should be specific, providing a sense of direction to avoid wasted time and energy.

If you are building a company, think about your target audience. Next, you need to create a vision for your business, describing where you plan on taking it and how long it may take to get there. This is like crafting a personal mission statement. Next would be the philosophy behind the vision. Finally, your vision should answer the question: "What do we stand for?"

The first thing to do is produce your own vision statement. You can use the following sample as a guide but in your context. Make sure that it sounds good to you. Please write it down, and save it for later. Then revisit your vision with fresh eyes. If it holds, begin creating. Start by coming up with a simple mission statement, then use your vision to help figure out what products and services you need to offer.

 

2. Identify Competitors

It's time to consider the competition. These are the companies and products you face. Keep in mind two things: first, while these companies and products seem similar to your own, it is crucial to identify the differences between them; second, it's vital to identify the companies that are not direct competitors. For example, if your market is couple's therapy, it would be incorrect to identify only couple's therapy practitioners as competitors. What about marriage counselling? Or even diverse types of therapy altogether?

 

3. Find Your Niche

To first establish a niche, you allow yourself to not only progress faster in that one area, but you immediately find out who the target audience is. Just think, you can attempt to take on as many areas as possible, but that will most likely lead to a slower progression in skill in all areas. By setting your aims upon one goal and taking strides every day at excelling in only that one niche, you are now on the road to mastery!

When deciding to start your own couple's counselling practice, here are some things to consider: First, recognize a need for couple's counselling in your area. Use google and other social media apps! Find what businesses may be in your local area; if you find a need, set up an appointment with a local professional in the same field to gather further information.

 

4. Determine Ideal Clientele

Many people want couple's counselling, but only a fraction seek it. So, how do you find your ideal clients? The first steps can be starting locally, perhaps meeting people through Facebook groups, at the local gym, or any place where you can speak on a vulnerable level.

People that make ideal candidates are the ones who want to change their behaviour. Identify their true intention. Are they looking for actual growth and development, or just someone to reinforce their world views? That is why you should find out the true purpose. A couple's therapists may give advice that could take much longer to digest for the individual. Perhaps offer alternatives if you find yourself without the tools to help.

 

5. Establish a Business Plan

When you have a relationship problem, chances are you want a solution quickly. First, however, it's essential to have a plan for investing money or time into a new enterprise. In this case, moving too fast can result in sloppy execution. A business plan is a set of goals and objectives that you have identified and that your team has agreed to achieve.

Tip for all couple's therapy business owners, write your current goals and objectives. By doing this, you create a clear path and deep understanding. The only thing left is execution! Business plans can also be crucial for potential investors. Providing them with a sound business plan will increase their confidence in the product and trust you!

 

6. Brand Identity

How many therapists are in the market? In North America, there are over 5,000 certified marriage and family therapists. Therapists will advertise on sites such as Match and Zillow. Still, the best way to build a solid and successful brand is to design a logo and website. A website in today's age should be the primary foundation for any marketing strategy. Couple that with a unique logo and catchy brand name. You are on the way!

As we know, creating a successful business is no simple task. It requires significant work and effort. To generate enormous success means you cannot take shortcuts! Invest as much time and effort as possible. Recognize what you can do, and hire for what you cannot. Hiring a professional to help you out is a wise idea if starting a business. These professionals will help you build your brand. For creating a website, you can choose from lots of platforms. You need to select the right one. You need to understand how to use it, and you should also be a part of the designing process.

 

7. Determine Your Marketing Strategy

With the couple's therapy niche rapidly growing, it is essential to have a concise marketing strategy paired with a unique selling proposition (USP). The goal here is to generate interest in people. By doing this, you will increase the odds of them reaching out. So how can you do this? By starting with the essential components of a marketing plan.

When creating a marketing plan, step one is establishing a list of what needs to get done. For example, how much capital do you have to invest? Next, determine whether it's in your best interest to go the paid advertisement route or the organic route (free). The next move is to scope out the competition. Keep in mind that what works for them may not work for you. Important note: Stay up to date with marketing techniques! You never know when the following social media giant will show up. Being ready for when it does with a sound marketing strategy is a sure way to take the lead in the market.

Now marketing is excellent, but it is useless without a solid business foundation to build off. This is the most important thing because it will help you develop your business. It is important to know what makes your service or product special. Your marketing plan should include a strong USP. If you do not have a unique selling proposition, you will not stand out from the crowd. If you have a unique selling proposition, it is time to begin the marketing.

 

Get Online Quote Now.

Couple's Therapy Without Insurance? Bad Idea!

Most people are unaware that malpractice lawsuits can happen to therapists and counsellors. Therefore, therapists can easily be liable for the consequences of poor advice if they are not careful in their field.

Consider a male and female client who is seemingly checked out of the relationship and is ready for divorce. In a last-ditch effort, the husband suggests marriage counselling before submitting to file divorce papers. While in the first session, the therapist stated to the client's wife that he was insensitive. Therefore, unless he became emotionally available to her, she would extend what should have already been over.

When the husband confronted the therapist about what he thought was an unfair viewpoint, she did not admit to being wrong or giving dangerous advice. Instead, she doubled down on her stance. What followed the session was the husband moving out and the soon-to-be-former wife demanding him sign divorce papers. As a result, the husband sued her for libel, the cost of a massive divorce settlement and legal fees. Unfortunately, these events are not that uncommon, but it's your lucky day! With a simple professional liability insurance policy, you can rest assured that you're in good hands.

See why a couple's therapist may need professional liability insurance?

A therapist providing couples counselling will typically be required to have a malpractice insurance policy. However, many couples' counselling professionals do not carry professional liability insurance. The problem is that it leaves them completely exposed to all kinds of liability. In addition, lawsuits filed against the counsellor or therapist may force them to pay attorney fees out of pocket. As a result, couple's counselling could become a costly proposition for those not covered by professional liability insurance.

Do couple therapists or counselling professionals need general liability insurance?

Unlike the Malpractice policy, a general liability policy covers all accidents or incidents that cause 3rd party damage to property or injuries. If the couple's therapist or counselling professionals run their business on-premises without general liability, situations such as:

  • Skid and fall
  • Loose ceiling tile
  • Glass chandeliers
Unforeseeable injuries to the visitor will create a costly out-of-pocket expense without a suitable insurance policy. The malpractice policy will only limit and cover incidents while the professionals provide their service.

Conclusion

Couples counselling can be a very rewarding career. From helping struggling companions rekindle lost love to improving communication skills in relationships, turning a good team into a great one! Considering the time, effort, and risk required to develop any business, do not allow it all to be taken away for easily avoidable things. Start today and fill out a quote in minutes. With UW Insure, we take on the risks, so you do not have to!

Get Online Quote Now.